Despite the uncertainty of TikTok’s fate in the U.S., the UnitedMasters deal shows that the company is not standing still, even if the benefits of the new partnership will probably accrue to a new owner.operations to be sold to an American owner - Microsoft is the most likely buyer - or shut down. Citing national security concerns, President Trump has ordered TikTok’s U.S. Much of his time has been spent reacting to geopolitics, with TikTok’s parent company, the Beijing-based ByteDance, ensnared in the tech cold war between the U.S. It may be the most significant transaction to date for Kevin Mayer, TikTok’s C.E.O., who joined the company in May after a long career at Disney. The deal is expected to be announced today. UnitedMasters also arranges music deals with brands like ESPN and the N.B.A.
TikTok is partnering with UnitedMasters, a music distribution company, to allow artists on the video-sharing platform to distribute their songs directly from the app to streaming services like Apple Music, Spotify and YouTube. ) TikTok isn’t standing stillĪs TikTok negotiates its potential sale, which must be completed within 90 days to prevent the Chinese-owned app from being shut down in the U.S., it is signing a different sort of deal. (Want this delivered to your inbox each day? Sign up here. The calendar also features other music events and holidays so that they can make better decisions for how to drop their next release.Today, we start with a scoop about TikTok, the video-sharing app that’s caught in the middle of the U.S.-China tech war. The calendar allows the artist to plan for their release date and consider marketing plans to ramp up their music with their fans. The artist and genre were also pre filled from their profile with UnitedMasters and the other fields are defaulted with our recommendations as best practice so it makes it easier to just click next. The tracks that were uploaded were auto-populated from the file name that they already named. It was important to highlight the feature of drag and drag feature as the entire screen because it made it simple and was a no-brainer.
The flow is split into 5 easy steps, I combined all the tasks that could be together so that it was contextual and relevant in that specific task. I wanted to make the process simple and intuitive for the artist so that this final step is not a blocker or friction point for their hard work. Distribution is the artists' final step before their music is out for the world to hear.
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